You’ve Come A Long Way, Baby

In the 1960’s, our culture was very different.  One huge difference was in every day advertising.  An example of this is cigarettes. Virginia Slims was a brand manufactured by Altria (formerly Phillip Morris Companies). The brand was introduced in 1968 and marketed to young professional women using the slogan, “You’ve come a long way, baby.” This catch phrase has worked its way into societal idioms and is occasionally still used. While thinking about the Arboretum and the fact that it is our 20th anniversary this year, I found the expression especially appropriate.

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